Wilson Cetina Group

Project Overview

Wilson Cetina Group is a museum fabrication and art installation firm operating across the US and Mexican markets, serving clients in both English and Spanish. They needed a professional bilingual website that could establish credibility with international partners and position the firm for the surge of global attention coming to Los Angeles for FIFA World Cup 2026.

TheLAoffice partnered with Wilson Cetina Group to build a complete bilingual digital presence — from site architecture to SEO to a forward-looking business development strategy targeting the world's biggest sporting event.

What We Did

Full Bilingual Site Build (EN/ES)

We designed and built wilsoncetina.group as a fully bilingual website serving both English and Spanish-speaking markets. Every page, every listing, and every call-to-action works seamlessly in both languages.

• Complete English and Spanish content with native-quality translations
• Proper hreflang tags for international SEO — telling Google which version to serve to which audience
• Language toggle that preserves page context when switching between EN and ES

Custom Vite + SCSS Architecture

Rather than using a heavy CMS or template system, we built the site on a modern Vite + SCSS architecture for maximum performance and maintainability:

• Fast loading times critical for museum fabrication portfolios where first impressions matter
• Clean, maintainable codebase that can scale as the firm grows
• Modern build tooling for optimized asset delivery

Comprehensive SEO Implementation

We built the site with search visibility as a core priority from day one:

• Schema markup: Structured data for business, services, and organization
• Robots.txt: Configured to allow AI crawlers alongside traditional search engines
• XML sitemap: Complete sitemap covering all English and Spanish pages
• Hreflang tags: Proper international SEO signals for bilingual content

Analytics & Search Console Setup

We configured Google Analytics and Google Search Console from launch, giving Wilson Cetina Group full visibility into how their site performs and where their traffic originates.

FIFA World Cup 2026 Business Development Strategy

With Los Angeles hosting FIFA World Cup 2026 matches, we developed a forward-looking strategy to position Wilson Cetina Group to capture international project opportunities during the tournament. This includes content strategy, targeted landing pages, and outreach planning designed to convert the surge of international attention into fabrication and installation clients.

The Result

Professional bilingual digital presence serving both English and Spanish-speaking markets, with a forward-looking strategy targeting the surge of international visitors to LA for FIFA World Cup 2026.

• Bilingual Reach: Full English and Spanish site with proper international SEO ensures the right audience finds the right content
• Performance: Modern Vite architecture delivers fast load times that reflect the quality of a professional fabrication firm
• Search Visibility: Comprehensive SEO from day one — schema markup, sitemaps, hreflang, and AI-crawler-friendly configuration
• Future-Proofed: FIFA World Cup 2026 strategy positions the firm to capitalize on the biggest influx of international visitors LA has ever seen
• Full Analytics: Google Analytics and Search Console provide complete visibility into site performance and audience behavior